Reach More People By Joining Social Media Networks For Real Estate
Would you like to learn about the best social networks for real estate? Whether you are a real estate agent, mortgage professional, home inspector, or other industry professional, you will love this topic.
You see helpful articles written for both real estate buyers and sellers in this space every week. For a change, I thought it would be excellent to provide social media advice to help other real estate agents instead.
For this reason, you will see the best social networks and groups for Realtors.
If you have a blog, you will want to pay attention! Some realtors do an excellent job of writing awesome content. Where many of these agents miss the mark, however, is their ability to reach a large number of people!
As a real estate blogger, you can write magnificent content, but if not many people see it, where does that leave you?
Probably with not much results to show for your efforts! Promoting content is where numerous real estate agents fall flat on their faces.
While the saying content is king certainly holds, promoting your content is nearly just as important.
Of course, social media is a great place to get exposure for your real estate blog. The most important social channels are Facebook, LinkedIn, Pinterest, and Twitter.
Are you taking advantage of these social media powerhouses? With a show of hands, how many of you are using all these to become more visible? I don’t see many hands, people! That needs to change if you want your blog to become more well-known.
Join The Places Where It Counts For Your Business.
One of the most productive ways to get far more eyeballs on your content is by joining the best real estate social media networks and the groups within them.
The beauty of social media groups is that they have far more members than your profile’s followers. Also, remember that the people in these groups are focused on real estate.
You don’t have to worry about not reaching the correct audience. So, if you want to ramp up your exposure significantly, check out the top real estate social media networks outlined below!
Facts and Figures About Real Estate Social Media Worth Knowing
1. Social networks for real estate are online platforms that connect buyers, sellers, and professionals in the real estate industry.
2. These platforms allow users to share property listings, photos, and information about available properties.
3. Users can also seek advice or assistance from real estate agents, brokers, and other industry professionals.
4. Some social networks for real estate offer features like virtual tours, property valuation tools, and neighborhood information.
5. These platforms provide a convenient way for people interested in buying or selling real estate to connect and explore options in their desired locations.
6. Over 65% of real estate agents in the United States utilize social media platforms for marketing and lead generation.
7. Facebook is the most popular social network among real estate professionals, with approximately 82% actively using it for their business.
8. Instagram has seen a significant rise in accurate estate-related content, with millions of posts tagged #realestate on the platform.
9. LinkedIn has become a valuable networking tool for real estate professionals. More than 60% of the respondents reported positive business outcomes from their connections on the platform.
10. YouTube has become an influential platform for real estate marketing, with videos garnering an average view duration of 3 minutes and 40 seconds, significantly higher than other industries.
Why Realtors Should Use Social Networks For Real Estate
As you can see from this comprehensive list I have prepared, using a social network for real estate can offer many benefits for realtors. You can see why a new or veteran agent should consider joining these social platforms:
- Increased Brand Awareness: The best social media platforms allow Realtors to increase their visibility and brand recognition among a broad audience. From experience of using several social networks over the years, it can help to get new clients.
- Improved Customer Engagement: These platforms provide a direct line of communication with potential and current clients, allowing for real-time engagement and fostering stronger relationships
- Cost-Effective Marketing: When compared to traditional marketing methods, social media offers a more affordable way to promote listings and your services. It allows agents to reach a larger audience with a lower budget.
- Quality Lead Generation: Social networks are reported to be among the top tech tools for generating high-quality leads due to their reach and targeting potential.
- Targeted Advertising: You can use targeting options on platforms like Facebook and Instagram to allow Realtors to reach specific demographics. This ensures that marketing efforts focus on the relevant audience you want to attract.
- Showcasing Listings Visually: Platforms like Instagram and Pinterest are highly visual. It makes them fantastic for showcasing property photos and videos to entice potential home buyers.
- Networking Opportunities: LinkedIn and other professional networks offer a place for real estate agents to connect with industry peers, share insights, and develop partnerships. You can expand your professional network across the country. These can become agents to which you will potentially refer business.
- Learning and Professional Development: One of my favorite parts of social networks for real estate is learning! Not only about real estate topics but also sub-topics that can help my business. For example, I love staying on top of search engine optimization. Things are constantly changing with Google. By following experts in the field, I can gain insights into things I otherwise would not know. I read tips daily.
- SEO Benefits: Active participation on social media can help indirectly improve your search engine rankings. This can make it easier for potential clients to find you online.
- Access to Millennials and Gen Z: Platforms like TikTok and Instagram appeal to younger generations, allowing real estate agents to reach the largest segment of first-time homebuyers.
- Showcase Your Expertise: One of my other favorite parts of actively participating in real estate social media networks is sharing my valuable content. There are thousands of topics you can touch upon to share your expertise as an agent. For example, you could share the best tips for selling a home. Anyone considering selling their property could benefit from seeing you as the go-to local expert.
- Reputation Management: Realtors can monitor and respond to client feedback by actively engaging on real estate social networks. You can manage your online reputation and quickly address concerns.
I have enjoyed social media for several reasons since its widespread introduction many years ago.
How to Use Social Media Groups Properly
One of my biggest pet peeves as a real estate agent who uses social media and owns groups on these networks is the lack of etiquette by other agents.
So many real estate agents don’t take the time to read and follow the rules. They do what they want without considering the poor user experience they create.
If you are a real estate agent reading this, reading the rules before posting is critical. Folks, it’s social media 101. I will give you the perfect example. I own one of the largest social media groups on Linkedin (The Real Estate Professionals Group).
The group’s mission is to provide helpful content to anyone in the real estate industry buying or selling a home. It is about delivering educational content, NOT promotional.
Unfortunately, I spend all day deleting articles that don’t belong and violate the regulations. Do you know why this happens? Real estate agents and other industry professionals don’t read the rules first.
Start Educating And Stop Promoting
The average real estate agent thinks about one thing—how can I promote myself or my listings? This is a recipe for failure when you’re not reaching your target audience.
For example, do you think a group interested in education content wants to see a real estate agent promoting their latest open house? Of course not! I laugh because I wonder if the agent thinks all the other agents in the group will scramble to get to the airport with their clients to attend the open house. No, they won’t.
It is a significant turn-off for the rest of those who know how social networks work. Let’s look at some of the best social networks for a real estate agent.
Best Pinterest Groups
I will share something that probably will shock you—Pinterest drives significant traffic to my real estate blog. The advantage of this social media network is that real estate agents can see their content shared repeatedly.
Pinterest works precisely the opposite of other social media networks. You post something, and your traction slowly fades to nothing.
It can be a boon for Realtors who would like a constant source of real estate traffic to their sites.
There are specific keys to being successful on Pinterest.
Like anything else, you need good content that others will want to pin. There are other keys to making Pinterest work, including:
- Pinning tall images. A large image does far better than a smaller image on Pinterest. I would suggest getting an account at Canva, a graphic design website that even a novice can use. You can create exceptional graphics like you see here on this blog.
- Getting your Pinterest account approved for rich pins. The linked article explains how to do this. A rich pin looks far superior. You will notice that a rich pin has a bold title and the owner’s web address. These pins stand out! That means one thing—more pinning of your content.
- Installing a plugin on your blog allows images to be pinned right from your site.
Like other social media groups, Pinterest has group boards. A group board allows multiple people to join.
By joining some of the giant real estate boards on Pinterest, dramatically increasing the reach of your content will be a given.
Which to Join in This Social Network
The three best Pinterest Real Estate social media groups to join are as follows:
- Pinterest Real Estate Group Board—As the description reads, “The Pinterest Real Estate group board is all about a variety of Real Estate topics, from general sales advice, financing, staging, home improvement, marketing, technology, and social media.” As of this time, there are over 23,000 members who follow the board. If you want to join this board, follow the instructions at the top.
- Real Estate | Home Improvement | Realtor Advice—This Pinterest group board is dedicated to pinning your top articles about buying and selling a home. Home improvement advice and Real Estate social media pins are also welcome. Please do not pin real estate listings or local information! You can also be invited to this board by following the instructions at the site. At this time, over 20,000 people are following the board.
- The Real Estate Info Group Board—This is another large group focused more on mortgage and home-buying and selling information, although you will also sprinkle other related content. Over 79,000 people love following this real estate group.
Why Realtors Should Use This Social Media Network
Pinterest’s user demographics in 2024 show a platform with a broad reach and diverse audience. This makes it a valuable tool for a Realtor to utilize this social media network.
Here are some interesting insights:
- Age Distribution: According to Hootsuite, Pinterest’s largest age demographic is users between 50 and 65, who make up 38% of its user base. However, there is a near-even split among Generation X, Millennials, and Gen Z. The median age of users is around 40. This indicates a broad appeal across different age groups. From young adults to older generations, people are enamored with Pinterest for the visual aspect.
- Gender Distribution: Pinterest has many female members, with women making up nearly 77% of its users. However, male pinners are on the rise. They have increased by 40% year over year. This growing diversity in gender shows that Pinterest is becoming more inclusive and appealing to a broader audience.
- Geographical Reach: Pinterest enjoys a global presence. Eighty percent of its users live outside the United States, but the U.S. remains its most significant market. Over 86 million members of Pinterest’s ad audience are based in the U.S. Ads on the site reach approximately 30.6% of Americans aged 13 or over.
- Income Levels: Pinterest users have various income levels. However, this social network is notably popular among those with significant incomes. Approximately 45% of U.S. social media users with a household income over $100K are on Pinterest. Shoppers tend to spend 80% more than those on other social platforms. However, many of its users earn $30,000 or less, indicating Pinterest’s appeal across economic demographics.
- Usage Patterns: Most Pinterest users (85%) access the platform via mobile and spend an average of 14.2 minutes daily. More than a quarter of the time spent on Pinterest is dedicated to shopping, and 85% of users have made purchases based on pins from brands they see.
These demographics underscore Pinterest’s potential as a marketing platform for Realtors. This is especially true for real estate agents who target specific demographics. For example, if you’re interested in working with female users in the 25-34 age range or higher income groups.
This social network’s visual nature and the ability to inspire and engage users make it an effective tool for showcasing properties, home decor ideas, and other real estate-related content.
Want to learn more about how to use Pinterest for your real estate business? Follow what I am doing.
Follow Bill Gassett on Pinterest.
Best LinkedIn Groups
LinkedIn real estate groups are underutilized by several Realtors who are actively blogging. Some LinkedIn real estate social media groups have huge memberships ranging from 50,000 to over 500,000!
Some of these groups will be great traffic magnets for your blog if you write exceptional content.
It is essential to read the rules of the group on LinkedIn. You can quickly get banned for posting garbage content.
Again, some real estate agents are notorious for broadcasting things that are not relevant to the group.
Pay careful attention not to do this. Not only will you look like a fool in front of your peers, but you may also get banned from the group.
Suggestions on Which to Join
The three best LinkedIn real estate social media groups to join are as follows:
The Real Estate Professionals Group—This excellent LinkedIn group has great content. I know because I am the owner. It is one of this social network’s only public real estate groups.
LinkedIn chose it because it is heavily moderated. Please make sure to read and follow the rules.
Some explicit things you can not do are post real estate listings and localized content. These things are not appealing to the masses. Think before you post here, or you could get banned.
As I mentioned, numerous people violate the rules daily, and I must send them warnings. Right now, the group is approaching 125,000 members.
The Real Estate Professionals Referral Group—This is an excellent LinkedIn real estate group with lots of interaction among its members.
You will quickly notice how many members comment on exciting content when posting here. This group boasts over 146,000 members at the moment.
The Real Estate Mastermind is one of the largest LinkedIn real estate groups, boasting over 608,000 members. Yes, you read that correctly! This is a real estate powerhouse that provides a wealth of real estate information.
These LinkedIn real estate groups can drive a good deal of traffic back to your blog. It cannot be emphasized enough not to be just a broadcaster. Interact with others on their posts as well. This is all part of good etiquette and relationship building.
Want to see how I am using LinkedIn groups for Real Estate? How about using the LinkedIn publisher to get even more brand exposure? Follow me at the link below.
Follow Bill Gassett on Linkedin.
Use Linkedin Publisher
Another compelling side benefit for a real estate agent using LinkedIn is the ability to publish articles. One downside of your site could be a lack of exposure from search engines.
By utilizing LinkedIn publisher, you can use LinkedIn’s power within Google to appear in search. Here is an example of an article about changing addresses and who to notify when moving. You can write about any real estate topic you have expertise to share.
Understanding This Social Media Channel’s Demographics
LinkedIn’s user demographics in 2024 provide insights into the platform’s audience. For a Realtor, it is an excellent social media channel for professional and B2B (business-to-business) interactions.
Here are some noteworthy statistics:
- Monthly Active Users: Khoros reports that LinkedIn has 310 million monthly active users. This highlights its substantial global presence in the professional networking space. Right now, it is my favorite social media platform.
- Age Distribution: Most LinkedIn users fall within the younger to mid-range age groups. Sixty percent of users are between the ages of 25 and 34, which indicates that the platform is top-rated among early career professionals. The platform also caters to younger audiences (21.7% aged 18-24) and more seasoned professionals (15.4% aged 35-54), though to a lesser extent.
- Gender Distribution: LinkedIn’s gender distribution shows a slight male dominance. About fifty-six percent of users and members are male, and forty-four percent are female. This data suggests a relatively balanced representation of genders, though with a modest skew toward male users.
- Daily Usage: A notable portion of LinkedIn’s user base uses the site daily. 16.2% of its users log into the platform every day. This level of engagement underscores LinkedIn as a regular resource for professional development, networking, and job searching.
- Device Usage: The platform’s traffic comes from desktop (58.5%) and mobile devices (41.5%). This indicates a versatile user base accessing LinkedIn from work and off-business time frames.
- Business and Shopping: LinkedIn is a powerhouse for B2B marketing. Ninety-six percent of B2B marketers use it for organic social marketing. The platform is known for its high conversion rates. Marketers see up to 2x higher conversion rates on LinkedIn than on other social media platforms. Over 61 million companies have a presence on LinkedIn. Real Estate agents must understand its significance in the professional and business world.
Best Facebook Groups
Facebook is, of course, the largest social media site on the planet. Naturally, you can construct a profile page, share posts, arrange an event, and interact with individuals via groups.
Additionally, Facebook real estate advertisements enable you to target users based on various criteria. If you sell a charming and reasonably priced property targeted toward younger individuals, focusing on specific income brackets will ensure first-time homebuyers see your ads.
While this is excellent exposure, it certainly makes sense that a real estate agent would use social media sites to join some of the best real estate groups.
The three best Facebook real estate social media groups to join are as follows:
Labcoat is a Fan-favorite
Labcoat Agents – Without a doubt, Labcoat is one of the most active social media giant network groups. Many agents convene here daily to share their knowledge and wisdom. You’ll quickly discover no fear of agents providing an opinion – some good and others less informed.
It is an excellent social channel for a new real estate agent.
Build Connections
Real Estate Connections—The Real Estate Connections group is where you can post listings. Frankly, I am not fond of this aspect of the group. However, the group does boast almost 68,000 members, so it is a large, established group worth joining.
A Group Dedicated to Bloggers and Publishers
The Real Estate Bloggers Group is one of the top social media groups for real estate bloggers and, frankly, one of my favorites. It is a social media channel for Realtors that I cannot live without. I use it religiously every week.
If you are a real estate publisher, this is a great Facebook group to join. The group members collaborate actively. For example, I recently wrote about home insurance for first-time buyers. I can share this in the group for rapid online exposure and the chance for others to share it.
Quite a few of the members here regularly produce excellent real estate articles. If you have ever considered becoming a real estate blogger, this is the group to join!
A Mastermind Group
Facebook’s Ultimate Real Estate Mastermind—This is another prominent social media group worth considering based on its membership of over 292,000.
From the owner of the site, the objective is the following: “The focus of the group is to network with like-minded people, to build new business ventures and partnerships, to create new opportunities, and to share your most valuable resources, ideas and experience to help each other create wealth through the incredible vehicle of real estate.”
The National Association of Realtors on Facebook
The National Association of Realtors Group—One of the most important things to know about this real estate group is that it is not public-facing.
You need to be a Realtor, and the content within the group can only be seen by its members. It is a highly moderated group, and anything you post here has to be laser-focused. You also will not be able to post consumer-related advice. The articles posted in this group are to help other real estate agents.
Luke Skar, a social media manager for Madison Mortgage Guys, told me his go-to social media network is Facebook, with LinkedIn a close second.
Bill, I agree completely with your assessment of the top social networks for Realtors. I also love Kyle Hiscock’s real estate bloggers group. As you know, I am a regular there sharing mortgage tips and advice. I love the interaction among other industry professionals. It is a win-win to be able to provide valuable knowledge to not only our peers but consumers we service.
As mentioned, the groups are among the best in real estate social media. Can you imagine what would happen to your visitor count if you shared your content religiously in these groups? Trust me, your exposure would increase exponentially!
You can also follow me on Facebook as well.
Follow Bill Gassett on Facebook.
Understand Social Media Etiquette
The best real estate agents who utilize social media for their business understand it is about building relationships with others. So many Realtors use social media as a dumping ground for their listings.
When you look at the profiles of the real estate agents who do this, you will often hear crickets in the background. There is no interaction on their profiles.
Contrast this with someone posting memorable content, and it’s night and day. People are clicking, commenting, and sharing. Enough said!
The best way to become more recognized as a real estate agent in social media channels is by sharing other people’s content as well as your own! Reciprocation is the backbone of making social media work. We all love to see our names in the spotlight.
When someone shares your content, doesn’t it make you feel good? Of course, it does! The common denominator for real estate agents with large social media followings is excellent content of their own to share and content of others.
A side benefit of forming relationships with other real estate bloggers is the links you will acquire pointing at your blog. The next time someone writes a blog post and remembers you have already written on a similar topic, this person is more likely to link to you based on the bond you have formed. It is human nature.
If more real estate agents figured out that social media is more about relationships and less about advertising, they would find more success. Treat yourself to all these top real estate social media networks and become a member today!
Conclusion
There are several excellent social media networks for real estate agents, but these are the ones with the best groups. Groups are often the most underutilized channels in a real estate agent’s marketing arsenal.
I encourage you to review these social channels and join some if you haven’t already done so.
Ensure you read and follow the posting etiquette. Be social. Don’t drop your post, and move on to the next task for the day. Spend a few minutes each day forming relationships with others.
You will be amazed at how quickly you can grow your social media following by actively participating.
Additional Helpful Real Estate Social Media Articles
- More real estate social media groups are perfect for agents to join via Placester.
- Content marketing for real estate agents via Maximum Real Estate Exposure.
Use these additional helpful social media articles to understand better how to make your real estate content more visible. Build your brand awareness by using social media appropriately and building relationships with others in your business niche.
About the Author: Bill Gassett, a nationally recognized leader in his field, provided the above information on the best social networks for real estate. Bill has expertise in mortgages, financing, moving, home improvement, and general real estate.
Learn more about Bill Gassett and the publications in which he has been featured. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-625-0191. For the past 38+ years, Bill has helped people move in and out of Metrowest towns.
Are you thinking of selling your home? I am passionate about real estate and love sharing my marketing expertise!
I service Real Estate Sales in the following Metrowest MA towns: Ashland, Bellingham, Douglas, Framingham, Franklin, Grafton, Holliston, Hopkinton, Hopedale, Medway, Mendon, Milford, Millbury, Millville, Natick, Northborough, Northbridge, Shrewsbury, Southborough, Sutton, Wayland, Westborough, Whitinsville, Worcester, Upton, and Uxbridge MA.
